Whether you joined us mid-journey or stuck with us from the very beginning (🥰 awww, you’re the best), we’re beyond grateful to have shared this incredible year with you. From exciting launches to heartwarming moments, here's a recap of some of the biggest highlights from our Leaf Shave adventures in 2024!
New Beginnings
Early in 2024 we launched our sister brand, Smoosh! When working to discover a less wasteful, better way to get clean we discovered that there are too many plastic bottles and bar soap didn’t get us clean enough. The Smoosh Scrubber is the solution to this—a not so-ordinary reusable silicone scrubber and natural embedded bar soap providing a forever lather. Within it’s first 6 months, Smoosh was named "Best in Body Innovation" in SHAPE's 2024 Skin Awards!
Read more about about How Smoosh is Redefining Shower Essentials.
Mentioned In
Seeing Leaf Shave featured in conversations, gaining recognition for the values, quality, and innovation we strive for every day was a top highlight for our small team. Here are some standout articles from 2024 that shone a spotlight on our core products.
- GQ’s Best Razors for Men article features the Twig Razor
- The Leaf Razor was included among Harpers Bazaar’s 10 Best Razors for Easy Hair Removal
- Forbes ranked The Dermaplaner the Best Facial Dermaplaning Tool
- CNN Underscored's Zero Waste Beauty Products List includes the Twig Razor
- Buzzfeed’s Danielle Healy listed the Leaf Razor as one of the 21 eco friendly swaps they made
- The Leaf Razor was mentioned in Wirecutter’s Best Women’s Razors (for Every Body)
- Spotted in Allure’s 12 Best Razors for a Close, Comfortable Shave, is The Leaf Razor; named the Best Multi-Blade Safety Razor
- Harper’s Bazaar’s 9 Best Eco Friendly Razors selcted The Leaf as the best triple blade razor
- The Single Edge Super Bundle ranks as one of Country Living’s Best Father's Day Gifts
- The Dermaplaner was loved by Cosmopolitan’s team when testing for the Best Dermaplaning Tools for Smooth Skin at Home
- Marie Claire listed The Leaf Razor as an essential componant in How To Shave Your Bikini Line Without Bumps or Irritation, According to Experts
- At the top of The Good Trade’s list of the 11 Best Sustainable Holiday Gifts For Your Dad is the Leaf Shave Single Ede Razor
Award Nomination
Leaf Shave was recognized as a nominee for Sustainability Champion in the Beauty Independent Beacon Awards 2024! We are so proud to be a nominee for this award among so many inspiring brands. Check out all the nominees for this category in their Instagram Post.
Sustainability Highlights
We’re proud to create products that align with our values. One of our core values is promoting more sustainable solutions for every day activities. From reducing plastic waste to supporting impactful initiatives, we’re proud of what we’ve accomplished this year. Here’s a look at some of the ways we worked toward a more sustainable future in 2024.
Our Customers helped to:
- Prevent 12.1 million plastic razors from being thrown in the trash
- Recycle over 10,000 single edge blades
Certifications
- Leaping Bunny Certification (New!)
Our products are cruelty-free and we are proudly Leaping Bunny Certified. We never test on animals.
- rePurpose Global + Plastic Negative (New!)
Through a partnership with rePurpose Global, we funded the removal of 40,000 pounds of ocean-bound plastic.
- Carbon Neutral Certification (5th year running)
We’ve partnered with changeclimate.org since 2020 to assist us in measuring, offsetting, and setting carbon reduction goals for our entire operations. We’ve offset more than 900 tonnes of C02e!
Big Impacts
Earth Month: Bat Conservation International (BCI)
Throughout April 2024, in honor of Earth Month, we dedicated our platform to raising awareness about the vital role bats play in maintaining ecological balance. As essential pollinators, bats are crucial to our environment, yet they face significant threats. To support their conservation, we partnered with Bat Conservation International (BCI), a science-driven nonprofit committed to protecting bats and their habitats.
At the close of the month, we proudly contributed $10,000 to BCI, helping advance their science and education initiatives to safeguard these incredible creatures and the ecosystems they sustain.
Beyond the Razor Campaign: PCOS Awareness
In September 2024, we launched a new initiative called Beyond the Razor in recognition of PCOS Awareness Month. This campaign marked a meaningful step for us as we partnered with brand founders, influencers, and nonprofits to amplify the voices of those living with Polycystic Ovarian Syndrome (PCOS). Our goal was to educate both ourselves and our community about the impact of PCOS while driving support for the cause.
As part of the campaign, we donated $5 from every Dermaplaner Super Bundle sold to the PCOS Awareness Association (PCOSAA) to help further their important work. You can learn more by reading our interview with PCOSAA.
We were also honored to connect with Morgane Leten, the inspiring PCOS advocate and founder of wellness and supplement brand Guud Woman. Morgane shared her personal story, valuable insights about PCOS, and how her experiences led her to create a brand that supports women’s health and wellness.
As we move forward into 2025, we’re feeling grateful for everything this past year brought us. From meaningful collaborations to impactful sustainability efforts, we couldn’t do what we do without each of you. Thank you for being part of the Leaf Shave story—let’s keep growing together.
